Taking traffic to your website is not an easy task. We cannot say it is a difficult but long and tedious process. It takes time. And that is what we must understand. It takes a long time and requires us to work a little bit every single day. You can have the nicest website in the world, but it will just be there if you do not optimize it. Unnoticed.
Three particularly important words to discover if you have a website. Let us start from the end. Optimizing means improving the quality. In fact, it refers to making the best or most effective use of something. And here, we are talking about the visibility of websites.
We can increase traffic and improve our websites in different ways. But we will surely have to consider the engine, which people use to navigate, and the searches people perform to find what they are looking for.
Therefore, we have already mentioned the three words which form the so precious SEO activity these days. Search Engine Optimization.
As with everything in this world, you can pay for people to see the website you created. But that is not what you want. When you have a website that sells products or services or is meant to attract potential clients, you want to make it flow, not pay someone to visit it. Organic results refer to traffic to your website when certain information is being looked for.
What Does SEO Include
The SEO of a website includes the search made on the search engine. Users may look for images, videos, books, news, and more. And there are diverse strategies that, put together, can give excellent results. Basically, SEO is the process through which website owners get traffic.
How Did SEO Start?
This SEO practice started in the 90s, after the creation of the World Wide Web. Although the phrase Search Engine Optimization started by the end of the decade. The addresses of a page on the web, the URL, needed to be submitted to several engines to crawl the page. The next step was to extract the links and return the information so it could be indexed.
Unfortunately, the web was stuffed with data manipulation to provide results, which meant that when someone was looking for something specific, it may take the user to the wrong place. Search engines should provide high-quality results to gain popularity. And guess who got the trophy?
The company was founded in 1998 by Larry Page and Sergey Brin. At that time, the two university students created the search engine Backrub.
Backrub was based on a mathematical algorithm.
Algorithm > Number > PageRank > Web User
Suddenly, the websites started exchanging links, transporting users from one site to the other on the internet.
By 2005, Google decided to customize the results for its users, and its web activity came to life. The rest is history.
How Does SEO Work?
There is On-page and Off-page SEO. On-page is what occurs on your website, while off-page refers to what happens outside. The following features are what it takes to be ranked on the main search engine:
- Domain-Level, Link Authority – Quality and quantity of links.
- Page-Level Link – Quality and quantity of links + anchor text distribution.
- Page-Level Keywords and Content
- Page-Level Keyword Agnostic – content length/readability/uniqueness/load speed.
- Domain-Level Brand – brand, name, mentions, press.
- User, Usage, Traffic, Query Data – signals from browsers/toolbars/clicks.
- Social Metrics – Social Media.
- Domain-Level Keyword Usage – match of kw and domain.
- Domain-Level Keyword Agnostic – domain name, HTTP response time.
Like any other activity developed by human beings, it all gets to an end. When the activity of SEO appeared, web users intended to take advantage of using not-so-honest practices. Over the years, the world of the internet achieved the balance and the order needed for us to enjoy our virtual experience. There is still much to do, but at least, when we are looking for something on the internet, it is most likely that we will get where we should.
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